The New Hampshire Primary Can Help You Get Into College

. . . that is if you look critically at why Mitt Romney came in second.

As Tim O'Brien explains in his blog, Mitt Romney has many great character traits that would make him appealing. However, he was not able to sell his brand to the New Hampshire voters. They saw and listened, but did not feel that Mitt Romney was right.

Carry that over to your college search.

When you interview, talk, or write to college employees, rowers, and especially coaches do you come across as someone that they want to associate with? Do they feel that you would be an asset to the school and team?

Much of this comes down to this thing called branding. Very simply, how you make people feel is incredibly important.

Often—as we see in politics—this power of feel/branding is more important than talent.

                                                                                                      Image: Boston Globe